Your choices make a difference
Every day, we buy personal care products that are loaded with plastic - plastic that ends up overwhelming landfills, destroying our oceans, and breaking down into microplastics that even threaten our own health. It is nearly impossible to buy personal care products such as shampoo, body wash, and hand soap without plastic packaging.
That’s why we created Lifelong, the plastic free lifestyle brand.
Good for you, and your family
Our 99.6% natural ingredients are based on olive oil, coconut oil, and argile. They have all the goodness you need inside them and absolutely nothing you don’t. There are no nasty chemicals that can irritate your skin. Our products can be used by the whole family.
We don't use sulphates, the harsh detergents used in many mainstream personal care products. We avoid SLS (sodium laureth sulfate) which is the foaming agent in many shampoos and other similar products and is known for being a skin irritant. Our personal care products don’t contain parabens either as they have been linked to certain types of cancer. Traces have even been found in breast cancer tumours. We believe it’s not worth taking any chances with our customers’ health.
Our eco-friendly packaging
We never use plastic to package our products. Our packets are home compostable, meaning that you can put them in your compost bin along with apple skins, orange peels, and other organic waste. Even our labels are compostable, making our products truly kind to Mother Nature.
Powdered products are also much better for the environment than liquid alternatives. Shipping water around the world doesn’t make sense when you have a tap at home. Shipping unnecessary water increases transport emissions, one of the biggest aggregators to climate change. Lifelong decreases shipping emissions by 94%. This means that when you use our service you are actively helping fight climate change, without even changing your lifestyle.

You clean the seas
Lifelong works with the organization Seven Clean Seas, which works with companies to pull plastic out of the ocean on their behalf in the world’s first plastic-offsetting service. It's your contributions that make our support of this cause possible, as a percentage of our sales go towards supporting this crucial work. Read more about Seven Clean Seas in the link below.

You make the planet grow
We plant a tree for every starter kit we ship to offset the carbon emissions from transportation. Our mission is to be a climate positive company. We have partnered with On A Mission for sustainable reforestation helping fight climate change and providing biodiversity.