The plastic-free lifestyle brand

Most care products contain 80-90% of water. We challenged ourselves to flip the formula. Our powdered range contains the only 10% of active ingredients you need to make the final product at home!

Our formulas are always:

• Plant-based and vegan

• Micro- and nano-plastic free

• Gentle for all skin types

• Ethically sourced

See How it works

Subscription Tailored to Your Needs

Subscribe and save 15% on all refills and 100% on worry! No more trips to post office or stores with bags full of heavy bottles.

Our innovative powdered formulation means that we ship only the 10% of needed active materials to you. The refills are 40g and can be delivered as a regular letter, straight through your letterbox.

Don't like subscriptions?

No problem! You can also do one-time purchases.

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Plastic free

Biodegradable, compostable packaging only.

Waterless products

94% reduction in transport emissions

Zero Waste

Designed for sustainable living

Benefits for You and Our Planet

Our range of plastic-free, powdered products makes a difference

• Waterless formulation reduces transport emissions by 94%
• Pouches are made from cellulose and are biodegradable
• Labels and pouches are home compostable in 1.5 - 6 months
• We carbon offset every single shipment.

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Care Today : Protect Tomorrow

78M tons of plastic packaging is produced annually
32% is left to flow into oceans
10% is recycled globally
1% is recycled more than once

100% of it remains in the environment.
Make your choices matter with Lifelong. Choose a lifestyle, not a trend.

Start now

Vegan

Plant and fruit based extracts only

Natural ingredients

99.6% natural. Pure, clean ingredients

Flexible Subscription

Shipped only when you need it

Shampoo Refills

Hand Wash Refills

Body Wash Refills

Lifelong have given me exactly what I need to live a more sustainable, plastic free life style. The subscription is affordable and simple. I'm always excited to receive it through my door!

Axel Johannsson

It took a while to get used to powder as it doesn't lather as much. But it's a small price to pay for living plastic free. The end result leaves you feeling clean and energised

Mickan Engvall

Lifelong made my 'Ethical brands of the decade' list. They really try to get to know their customers needs. The world needs more sustainable businesses

Anna Rydne - Sustainable influencer

I loved being one of their first 100 customers. It's clear we have to stop consuming so much plastic and amazing to see that Lifelong are here to help

Sara Armanius - Crossfit Champion

Being super busy with work it's nice have a service that takes away my need to recycle, saving time, which for me and my family is very important

Rafael Marques - An all round guy

Stockholm-Borne Brand

Our Story

We are a team of plastic-hating, product-building, skincare formulating entrepreneurs who wanted to overhaul the current linear models of production and consumption.

Because personal care shouldn't cost the Earth.

Learn More

Our Blog

What to do for World Cleanup Day 2020?

September 16, 2020

Join millions of people all around the globe at the World Cleanup Day on September 19th and get a chance to win a plastic-free starter kit from Lifelong!