Protecting future generations
When our founder, Adam, read the bleak statistics on climate change and how it will affect future generations, he felt compelled to act. With his own daughter Mabel in mind, he sought to reduce one major source of pollution - single-use plastics. With this inspiration in mind, Lifelong was born. Our aim is to help protect the planet with a range of eco-friendly products. Because personal care shouldn't cost the Earth.
Recycling cannot keep up with the rate at which humans consume. Globally, over 80% of all plastic ends up in landfill or nature, including in our oceans. They break down into tiny micro plastics that even end up in our food chain, causing problems to our wildlife and our health. Our planet is suffocating and we urgently need to find a solution. A plastic-free solution.
Since January 2019 we've been on a quest to help solve one of Earth's biggest challenges - our addiction to single-use plastic. Our solution is to convert from heavy, liquid-based, chemical-laden personal care products to a luxurious, all-natural and vegan powdered formula. Our products come in a fully compostable pouch weighing only 40 grams. Our products not only cut out single-use plastics but also reduce transport emissions by a whopping 94%. All you have to do is add water at home, shake and voilà -- you get a dispenser full of natural, eco-friendly shampoo, body wash, or hand soap! Our packaging is so small, it can even fit directly in your letterbox.